Into a Sustainable Future

Changing the Coffee Game globally

European Specialty coffee roasters with a mission

It is about taking the extra step, walking the extra mile;
to continue their visionary leadership, to re-evaluate constantly
and to foster the changes of tomorrow.

More than 800 different aromas from citric fruit notes and berries to chocolate, caramel and nuts, a fine balance between sweetness and acidity, and the craftsmanship to distract both from the fresh green beans, that only tell their secrets to the knowing eye.
Growing, harvesting, roasting and brewing: High quality coffee has become an art form.

Facing climate change head on, advocates for the beloved liquid gold are changing the game, knowing that the clock is ticking: Coffee plants are highly specified to a certain microclimate, altitudes and weather patters.


Copenhagen | Denmark

Klaus Thomsen, Head of Marketing at Danish Specialty Coffee pioneers „COFFEE COLLECTIVE“, stands at the frontlines of this shift of a
whole industry.
In 2007 Coffee Collective was founded with a clear vision from day 1:
The greatest coffee experience starts with the farmer. Financial sustainability and safety for them became an important principle to achieve long term partnerships and a high quality product.
To trade coffee in an ethical way,
to tell the story about this product of nature

– dependent on cultivation, soil, rain, wind and sun and thus to produce meaningful moments for their customers while simultaneously raising awareness on each level… this vision lives in each step COFFEE COLLECTIVE is taking until today.

And their vision is visible to everyone:
Transparency is one of the companies core values and they publish their own sustainability report on their website annually.

Visits to the origin and direct trade with the farmers; a transparent pricing system, that pays the farmer with way higher prices than the world market (world coffee prices being on an all time low, forcing more and more farmers to quit), using the highly efficient minimal emissions „Smartroast“ by Loring, as well as focusing on a healthy and inclusive work atmosphere:
COFFEE COLLECTIVE is taking the extra step, walking the extra mile, wherever they find an option to do so.

More than 12 years in the business and countless steps later, in 2020 Coffee Collective got the „B Corp Certification“.
B Corp rays a company thoroughly in terms of environment, governance, employees, product and only certifies companies, that use their business for the good to promote a more sustainable economy and help forcing a global cultural shift on how success is measured and how growth can be used to create a beneficial impact for society.

But of course they already took on the next mile:
Walking boots on they’ve set themselves a CO2 net zero goal for 2022!
For them the future isn’t about settling and enjoying their success, but to continue their visionary leadership, to re-evaluate constantly and to foster the changes of tomorrow.

Read more in their 2020 Sustainability Report
or get yourself some of the best coffee, you’ll ever have.


Sligo | Ireland

Almost on the same latitude, roughly 1.350km beeline from Copenhagen, in county Sligo at the westcoast of Ireland,
lies „Carrowgarry Farm“, where another chapter of European specialty coffee is being written.

„Carrowgarry“ is led by the family of Andrew Willis in the 6th generation and is mainly known as a sheep farm.
When Andrew traveled the world as a journalist, he got assigned to cover the topic of coffee production in Colombia.
He lived there for four years, met all kinds of professionals from the coffee industry, visited farms, learned about the different production methods and started roasting in his small appartment in the attic of Bogotá.
And he fell in love with Paola, a project and communications manager from Trieste, one of the main coffee towns in Italy.

Together they decided to provide their 50 cents in changing the coffee industry for the better.
Hence they moved to Ireland together and while Paola added a vegetable garden to the family business, Andrew built a small shed on the property:
Big enough to fit a roaster, some shelfs and a desk, it is the place where their own coffee roasting company was born: Carrow Coffee Roasters.

For Paola & Andrew living on the rough coast of Ireland automatically means respecting and valuing nature.
They are commited to reduce their environmental impact with sustainable practices and their roasting shed was built with resinous larch wood, sourced in Irish forests – which builds a waterproof barrier itself and can remain fully natural longterm – as a low-impact building.
Their wholesale supply system works with reusable buckets and just at the start of 2021 their new fully compostable retail bags arrived.

Going even further, they are also re-using the water from the coffee production on the farm, as well as the coffee grinds and chaff, as compost and fertiliser for the vegetable garden.
For Paola & Andrew it simply is their way of life, being connected with nature and their community. Going chemical- and pesticide-free and supplying the local people in Sligo with fresh and seasonal food, is their concrete action to tackle the challenges we are all currently facing.

They strongly believe in the principles of the organic movement and recently Carrow was awarded „Certified Organic“ status.
Their first certified organic coffee, „Huehue Mujeres“ from the Huehuetenango region in Guatemala, comes from female only smallholder coffee farmers.
Abandoning the current practice of „profit over people“, played by the big players in the coffee industry, Carrow also follows the principle of fair pay for quality produce.

This way the farmers are enabled to grow their coffee plants organic, which is helping to keep the soil healthy and fertile for years to come, while simultaneously securing a decent life for the farmers and their families.

As with many certifications it is important to note, that also many of the not officially certified coffees, Carrow is roasting and selling, are grown by farmers, who follow all the organic principles, but either cannot afford the certification process or choose not to go through with it.
One example being the „Serra do Cigano Espresso“ from
Joao Hamilton in Brazil.

Not certified not always means not organic, and sometimes it’s worth the extra step to find out and be rewarded with the discovery of
amazing coffee flavors!
If you fancy light and medium roasts, treat yourself to some beans from Carrow Coffee Roasters.

In my hometown Berlin, my trusted coffee roaster is
„Röststätte Berlin“.
A complete article about them soon.

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Consent to display content from Youtube
Consent to display content from Vimeo
Google Maps
Consent to display content from Google