Into a Sustainable Future
Changing the Coffee Game globally
European Specialty coffee roasters with a mission
It is about taking the extra step, walking the extra mile;
to continue their visionary leadership, to re-evaluate constantly
and to foster the changes of tomorrow.
More than 800 different aromas from citric fruit notes and berries to chocolate, caramel and nuts, a fine balance between sweetness and acidity, and the craftsmanship to distract both from the fresh green beans, that only tell their secrets to the knowing eye.
Growing, harvesting, roasting and brewing: High quality coffee has become an art form.
Klaus Thomsen, Head of Marketing at Danish Specialty Coffee pioneers „COFFEE COLLECTIVE“, stands at the frontlines of this shift of a
In 2007 Coffee Collective was founded with a clear vision from day 1:
The greatest coffee experience starts with the farmer. Financial sustainability and safety for them became an important principle to achieve long term partnerships and a high quality product.
To trade coffee in an ethical way,
to tell the story about this product of nature
Visits to the origin and direct trade with the farmers; a transparent pricing system, that pays the farmer with way higher prices than the world market (world coffee prices being on an all time low, forcing more and more farmers to quit), using the highly efficient minimal emissions „Smartroast“ by Loring, as well as focusing on a healthy and inclusive work atmosphere:
COFFEE COLLECTIVE is taking the extra step, walking the extra mile, wherever they find an option to do so.
But of course they already took on the next mile:
Walking boots on they’ve set themselves a CO2 net zero goal for 2022!
For them the future isn’t about settling and enjoying their success, but to continue their visionary leadership, to re-evaluate constantly and to foster the changes of tomorrow.
„Carrowgarry“ is led by the family of Andrew Willis in the 6th generation and is mainly known as a sheep farm.
When Andrew traveled the world as a journalist, he got assigned to cover the topic of coffee production in Colombia.
He lived there for four years, met all kinds of professionals from the coffee industry, visited farms, learned about the different production methods and started roasting in his small appartment in the attic of Bogotá.
And he fell in love with Paola, a project and communications manager from Trieste, one of the main coffee towns in Italy.
For Paola & Andrew living on the rough coast of Ireland automatically means respecting and valuing nature.
They are commited to reduce their environmental impact with sustainable practices and their roasting shed was built with resinous larch wood, sourced in Irish forests – which builds a waterproof barrier itself and can remain fully natural longterm – as a low-impact building.
Their wholesale supply system works with reusable buckets and just at the start of 2021 their new fully compostable retail bags arrived.
They strongly believe in the principles of the organic movement and recently Carrow was awarded „Certified Organic“ status.
Their first certified organic coffee, „Huehue Mujeres“ from the Huehuetenango region in Guatemala, comes from female only smallholder coffee farmers.
Abandoning the current practice of „profit over people“, played by the big players in the coffee industry, Carrow also follows the principle of fair pay for quality produce.
As with many certifications it is important to note, that also many of the not officially certified coffees, Carrow is roasting and selling, are grown by farmers, who follow all the organic principles, but either cannot afford the certification process or choose not to go through with it.
One example being the „Serra do Cigano Espresso“ from
Joao Hamilton in Brazil.